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Some Cupra prices rise in Australia – but others cut

Volkswagen-owned Spanish car maker Cupra has cut prices across four of its 10 models – but increased prices for a further four cars.


Volkswagen-owned Spanish performance-car brand Cupra has increased prices for the third time in its six months on the Australian market – but cut prices on other models by up to $1500.

Cupra has decreased prices across four models – the Formentor V SUV, and Leon VZ, VZe and VZx hot hatchbacks – by between $500 and $1500, citing "negotiati[on]" with head office in Europe.

But it has also increased prices by between $760 and $2000 on four additional models – the Ateca VZx, and the Formentor VZ, VZe and VZx – blaming "inflation, supplier cost and transport increases".



The company says the price cuts will be passed on to buyers in the queue, where they apply – and existing orders will be protected from the new price increases.

A 360-degree camera has also been added to the Leather and Power Package available on the Formentor V, VZ and VZe, accompanied by a $500 cost increase (from $2750 to $3250).

This camera was previously exclusively offered as standard equipment on the Formentor VZx, from Model Year 2023 (MY23).



Pricing for the Born electric-car and entry-level Leon V hatchback remain unchanged, as deliveries of these vehicles are yet to commence – and Leon V orders have not opened.

Cupra notes the Born electric, Leon VZe plug-in hybrid and Leon VZx petrol hatchbacks now share a $59,990 plus on-road costs nationwide RRP, but the drive-away prices of these vehicles are not the same in all states and territories.



As reported last week, Cupra Australia has received approximately 350 orders for the Born since they opened in December – however, a website mix-up has seen the company contact the first set of customers to advise a free servicing offer was applied in error, and offer a refund of their deposit.


2023 Cupra Leon Australian pricing

  • Leon V – $43,990 plus on-road costs ($47,990 drive-away), unchanged
  • Leon VZ – $51,990 plus on-road costs ($56,490 drive-away), down $1000
  • Leon VZe – $59,990 plus on-road costs (drive-away pricing below), down $500
  • Leon VZx – $59,990 plus on-road costs ($63,990 drive-away), down $500

Leon VZe drive-away pricing, down $500: $62,990 in the ACT, $63,990 in Queensland, $64,990 in NSW and SA, $65,490 in Victoria, $65,990 in WA.



2023 Cupra Formentor Australian pricing

  • Formentor V – $49,990 plus on-road costs, down $700 ($54,490 drive-away, down $500)
  • Formentor VZ – $54,990 plus on-road costs, up $1200 ($59,490 drive-away, up $1000)
  • Formentor VZe – $62,990 plus on-road costs (drive-away pricing below), both up $2000
  • Formentor VZx – $63,990 plus on-road costs ($68,990 drive-away), both up $2000

Formentor VZe drive-away pricing, up $2000: $65,990 in the ACT, $66,990 Queensland, $67,990 in NSW and SA, $68,490 in Victoria, $68,990 in WA.

2023 Cupra Ateca Australian pricing

  • Ateca VZx – $61,750 plus on-road costs ($66,750 drive-away), both up $760

2023 Cupra Born Australian pricing

  • Born – $59,990 plus on-road costs (unchanged)
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Alex Misoyannis

Alex Misoyannis has been writing about cars since 2017, when he started his own website, Redline. He contributed for Drive in 2018, before joining CarAdvice in 2019, becoming a regular contributing journalist within the news team in 2020. Cars have played a central role throughout Alex’s life, from flicking through car magazines at a young age, to growing up around performance vehicles in a car-loving family.

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